"Max Maclean. He's one of the smartest copywriters I know. And he takes his craft seriously. He's one of those people who loves to write for the pure joy of it, and it shows through the inspired narratives he creates. He's prolific and he sweats the details. As a creative problem solver for brands, Max always chases the right insights, and has a knack for turning them into interesting and entertaining ideas. Max also possesses a high dose of positive energy to get the best out of himself and others that he enthusiastically collaborates with on each creative project."

"Max is everything you want in a Creative. Ambitious, fun, intelligent, critical, open, friendly, stubborn, academic, visceral, lateral, literal. I had the pleasure of working with Max at ACNE, when he helped us grow from just a handful of people to around fifteen when he left for Australia. When a small office grows rapidly everyone needs to be onboard, rolling up their sleeves, taking on everything thrown in their path, not worrying about roles or titles or hours or days; constantly pitching, making decks and creating ideas, writing manifestos and strategies and ads and letters, always iterating and reworking everything, being serious or disruptive or fun when called for, staying late and getting in early, as a team player, together, with positive energy. Max did it all with bravado."

"An exceptionally talented Copywriter and Creative in general, Max brings a lateral way of looking at solutions to business problems. I've always found his enthusiasm infectious, and he fit in perfectly with the culture of our agency. Any creative department would be extremely lucky to benefit from his world-class talent and creative skills."

"Dear Creative Industry, Before Max worked in your pretentious so-called 'industry' we saw him loads and he didn't have any tattoos. Now we rarely see him and he still hasn't given us the long-promised grandchild. Will that do? Oh yeah. Yours sincerely, Max's Mum"