Don't Ask
The Internet

Babylon is a pioneering health app, which enables you to video call a real Doctor in minutes. But this 21st-century medical miracle suffered from a very modern problem. With 1 in 20 internet searches now being health-related, society is suffering from a pandemic of digital self-misdiagnosis, A.K.A. 'cyber-chondria.' The cure is Babylon. To launch the app, we poked fun at all of the melodramatic maladies that people imagine when they ask 'Dr Google.' The campaign ran in press, digital & OOH, and saw massive uplifts in awareness of and subscriptions to Babylon.