The Lying
Experts

Australia's favourite mattress-maker - Koala - and Australia's politicians have something in common:

They're both lying experts.

Together with The Royals, we helped Koala tap into the 2022 Federal Election and send a message to the politicians - one lying Expert, to another.

In addition to press advertising, mobile billboards bearing our message appeared at election sites. The campaign earned press attention, a spike in website traffic, and pissed off a bunch of politicians.