Better With Age

Adult toy retailer, Wild Secrets, are on a mission to normalise pleasure for everyone. Including a group whose sexuality has been stigmatised: the over 65s.

To start a conversation about how sex improves with age, we hijacked the card in every senior's pocket. We introduced a 20% Seniors Card discount on all Wild Secrets' products. We also used traditional media to spark un-traditional conversations. Product catalogues were sent to retirement homes and ran gorgeous long copy in magazines popular with older demographics.