Deloitte Digital

Diversify
Your Feed

Social media 'bubbles' are a problem. If we only hear familiar and agreeable opinions, then we quickly lose all sense of perspective & the ability to handle nuance. That's why we made #DiversifyYourFeed. A plugin that analyses your Twitter following list, then creates tailored suggestions for a more gender-balanced feed.

The plugin launched at Women of Silicon Roundabout, a conference dedicated to amplifying female voices in tech. In just 3 days, the plugin was used 17,000+ times in over 45 countries, and #DiversifyYourFeed featured in 1,800+ posts. Better still, major players like Cindy Gallop, Annie Parker and Tara Hunt took part and spread the word.

Agency: Deloitte DigitalLondon, U.K.2019
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