Lady Garden

The Philips Lumea makes hair removal painless, but the same can't be said for hair removal adverts. We wanted the Philips Lumea - an intense pulsed light (IPL) device - to come across better. So we built custom billboards that placed playful headlines - euphemistically referencing 'Lady Gardens' - among real vertical gardens. For added relevance, we timed the arrival and positioning of our media to coincide with Wimbledon Tennis and the Chelsea flower show.