Screw Email! The clever
comms are handmade

In 2016, my agency at the time offered to send any employee to SXSW - all expenses paid - on one condition: they'd applied to give a talk, and that application had been accepted. I'd always wanted to go to SXSW, so I submitted a proposal to talk about something I knew nothing about - handmade marketing - and my talk was accepted. After six months of feverish researching and speech-writing, my Art Director and I spoke to 1,000 people in the Grand Austin Ballroom about how the 99% open rate