A Little
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Unlike other wearable health tech - like the Fitbit or Apple Watch - the Philips HealthWatch is specifically designed to improve cardiovascular health. To dramatise the product's potential, we harnessed the world's most notorious heart-health victim: Elvis.

The idea was simple: the Philips HealthWatch can't save Elvis, but it can save his successor: the Tribute Artist. The campaign centres on Keith Hart, a software engineer who dreams of being an Elvis Impersonator, but is held back by his poor cardiovascular health.

We gave Keith 5 weeks to transform himself from an overweight 'IT guy' to an all-singing, all-dancing star, using the HealthWatch. With the help of Philips health services - and champion Elvis Tribute Artist mentor Dean Z - Keith proved that small steps are sometimes all you need to revolutionise your life & health.