Relief, on repeat

Heidi is an AI care partner. Heidi automates the admin work that dominates modern medicine, so Clinicians can spend more time engaging with their patients and less time staring at their screen.

To convince hospitals to consider us, we positioned Heidi as the cure to an all-too common ailment: chaotic medical institution condition. And like all cures, Heidi came with side-effects.

From a relief from budget-swelling to a reduction in IT-related hostility, Heidi's launch campaign revolved around its side effects; while satirising the tropes of medical advertising (double-speed reads, etc) for comic effect.

Relief, on Repeat was created by Cocogun (Sydney) for a primarily US-based audience. The campaign launched globally in July 2026 across BVOD, YouTube, out of home, radio and digital.